“Chris was incredibly helpful. After nearly five years of building our agency through trial and error, his Advantage Intensive gave us a much clearer way to position ourselves based on data and strategy instead of gut instinct. I also appreciated that Chris doesn't just tell you what to do, he actually rolls up his sleeves and helps build it with you. Highly recommend.”
Positioning Snapshot
Your agency knows what makes it different.
Your buyers can't tell.
The Positioning Snapshot is a 30-minute read on how the market really decodes your agency: where your differentiation is landing, where it's buried, and the one lever you're closest to owning. You leave with a short written breakdown to keep. No cost.
Apply for a Snapshot
What you get
What are we talking about here?
A Positioning Snapshot is a live read of your public positioning against the same 11 differentiation levers I use with paying clients. I look at your site, your LinkedIn, and how you talk about the work, then walk you through it.
You'll leave the call knowing:
- Which of your differentiation levers is already doing the selling, and which strong ones are buried where no buyer ever sees them.
- How a buyer decodes your agency in the first ten seconds, next to what you meant to say.
- The one word or category you're closest to owning, and the buyer you're closest to being the obvious pick for.
The read happens live on the call. You also get a short written Snapshot afterward that you can act on or hand to your team.
How it works
By the end you get a written report you can put to work the same day. Inside:
- Apply. Fill out the short form below so I can see your agency before we talk. I read every one myself.
- I prep. Before the call I run your public positioning through the same lever exercise I charge clients for, so we spend our time on findings instead of intake questions.
- We talk, 30 minutes. I walk you through what I found, and we land on the single move that would sharpen your positioning fastest.
- You keep the read. I send a short written Snapshot you can use whether or not we ever work together.
Keep in mind, this is all based on your current perceived positioning. I'm not crafting something new for you, I'm mapping how your target audience sees you and giving you some ideas to improve it based on your goals.
Who it's for
Built for agencies ready to stop blending in.
The Snapshot is built for agency founders doing at least $500k annually, who grew on referrals and can feel the well getting shallower. You're good at the work, have little time for your own marketing, and you suspect your positioning isn't carrying its weight.
It isn't for brand-new agencies still landing their first clients, and it isn't a free audit of your ad accounts or your website design. This is about positioning, the thing that decides whether a buyer picks you before you ever get on a call.
Proof From Real Agency Owners
The wins speak for themselves.
Dozens of agency leaders have used this system to get clear, refine their offer, and finally build predictable growth.
“When we started working with Chris, we were aiming to enter a new market. Two months after launching our offer for our new ICP, we’ve already had our second-best booked revenue month ever. Even better, about half of those new clients fall directly within our new ICP, which validates the positioning strategy Chris helped us build.”
“I went full-time with my agency in May, which also happened to be the same month I started working with Chris. Fast forward 9 months, and we’ve broken the $1M ARR mark. Chris’ guidance has been absolutely massive for our growth—from packaging my services to refining my messaging, he’s been a game-changer. Having him as a resource not only gave me clarity but also the confidence to scale faster than I thought possible. 10/10, I’d hire him again without hesitation.”
“I started working with Chris right before launching out on my own and starting Gridwork. Before working with Chris, all of my positioning and marketing efforts were bouncing off every wall around me, but he helped me find the best way to communicate the value I provide.”
“I came to Chris looking for help with agency positioning and figuring out why my pipeline wasn't converting consistently. He helped me see that the real problem wasn't my service, it was how I was framing and naming the problem I solve for clients. The best thing about working with Chris is how quickly he gets to the point with sharp and practical advice. If you're an agency owner going in circles on positioning, Chris will get you unstuck fast.”
“I initially reached out to Chris because I'd been running my agency for a couple of years but never really felt like I'd nailed my positioning, which made outreach and client acquisition harder than they should have been. Within 20 minutes of talking to Chris, I had a lot more clarity on how to find and refine my messaging. I appreciated that he didn't try to overprescribe anything, he simply asked the right questions that got me thinking (while providing insights where applicable). I feel a lot more confident about the direction I'm moving in, and I'm excited to see the results of further optimizing my positioning”
“Working with Chris helped us solidify how we communicate our positioning. He was extremely helpful in helping us understand tools and resources to put process around our content development.”
“Chris helped us build a system to clearly communicate what we do and help us to attract the right folks that we want to work with. Grateful for his passion, insights, and willingness to go above and beyond to help grow our business.”
“I had the pleasure of coming across Chris at the All In Agency Summit he organized, and I found his keynote session particularly valuable. After which, I booked a strategy call with him. He was really generous with his time and advice, and the session helped me narrow my niche, sharpen my positioning, and get clearer on the point of view I want to build my business around. What stood out is how quickly he can simplify the path forward. Chris knows how to take an agency that relies on referrals and help it move toward intentional, predictable growth. He is the real deal when it comes to differentiation and positioning. If you want to clarify who you serve, shape a scalable offer, and build marketing that attracts the right clients, I’d strongly recommend working with him. I walked away from our first conversation with real clarity and momentum, and I’m excited to keep building in that direction. Thank you, Chris!”
“I talked with Chris to get a better understanding of how to pick a certain position in a crowded market. He helped me understand how to think about positioning-- how it can help define what services you offer, how it's delivered, everything about how you serve clients. He also had great advice around how to avoid being seen as a commodity, which helped steer me in the right direction. I highly recommend a call with him if you get an opportunity!”
“I had a 30-minute call with Chris and left with some awesome insights to grow my agency. I wanted to learn how to position my email marketing agency better and stand out from my competition. Chris gave me a ton of excellent feedback and ideas - highly recommend booking a call!”
“'m blown away with how much advice Chris provided on a 30-minute call. I joined the call without a clear idea of direction and left with actionable next steps (which have already unlocked a ton of value as I work through them) and multiple resources. If you have the opportunity to schedule with Chris, take it.”
“Chris and his Dynamic Agency OS have made a lasting impression on me. His expertise in strategic specialization and team optimization is impressive, and his commitment to aligning business goals with personal values is truly inspiring. He demonstrates a rare blend of knowledge and genuine care, making it clear that he is dedicated to empowering teams and fostering sustainable success.”
“When I first connected with Chris I was in a rut with my agency. I had no positioning, no offer, and just felt like I was a glorified freelancer if anything. From our very first conversations, Chris offered support and valuable advice. Fast forward to us working together, and I could tell I had made a great decision for my business from day one onwards. Three months in, and we've worked on my positioning, messaging, and offers. Since then the feedback from my prospects has been awesome. We've gotten so clear on what it is I do and who I serve that I barely need to send proposals out anymore. My offer does the "selling" for me. I've noticed my stress levels go down and I'm enjoying running my business again. I look forward to seeing what else we achieve together!”
“Working with Chris was great. The coaching calls offer tremendous value to anyone looking to create offers that their audience will prioritize and create a budget for. We’ve all built offers that we think are great, and sure, they might be great, but you’re probably leaving a lot of money on the table. Chris does a great job of helping you identify your audience, their symptoms, and the problems you actually solve, and then helps you design an offer that’s a no-brainer for your target audience. One of the most useful exercises we did with Chris was identifying symptoms that our target audience is facing. From there, we identified the actual problems that lead to those symptoms. We had never written all of this out, and it’s been extremely helpful to then use this within our main messaging, website copy, lead magnets, and pitch decks to tell and show our audience how we’ll help them achieve their dream outcome.”
“Chris' guidance has instilled discipline across our leadership team. We're now in the process of tightening up internal management processes and repositioning our value proposition for clients, setting us on a path for aggressive growth and long-term success.”
“I attended Chris' Homepage Workshop, which had helped me work out the structure of my agencies' homepage in such way that my prospects get all the necessary information in the right order and appropriate depth. I feel like my efforts will get increased returns after optimising the homepage after Chris' advice. Thank you”
“Chris is a world-class leader and mentor. He's empathetic, encouraging, and gives helpful, candid feedback. Chris helped me develop into a better marketer and entrepreneur. In 1:1s he's fully present and listens carefully, and then asks smart questions to help me gain a clearer perspective on my situation and how to move forward. 10/10 would recommend working with Chris.”
“Chris has been an invaluable resource for my business. He’s extremely knowledgeable, easy to work with, and does a great job of balancing active listening with strategic guidance. But the best part of working with Chris so far has been the clarity he’s provided around my offerings and ultimately the direction for my business.”
“Chris is an adaptive leader and problem solver. He finds creative ways to approach challenges, elevating his client's understanding, and enhancing their capabilities to help their business thrive. Our team has learned an immeasurable amount, and it has been a pleasure working with him.”
“Chris' Dynamic Agency Operating System is the perfect blend of theory and practical application I've seen for agencies that want to sustainably grow their recurring revenue, increase headcount, and multiply their output.”
“I had a lot questions that I didn't have knowledge in and Chris answered all of them and was very professional and respectful. Chris knows the profession and he's willing to help you progress in bettering yourself.”
“Chris has done a great job helping our agency run more efficiently, providing management tools as well as instruction to streamline agency operations, marketing and product development.”